Opportunities exist now to use identity management as a tool to personalise communication services. By personalisation I mean any of this:
- dynamically changing service configuration
- creating new content
- blending service primitives in a different way
Current Parlay/X framework makes this easy. IMS framework makes it even easier. All the components are there, although it is fair to say that some adaptations may be needed.
Customers reaction to a service based on past usage, browser patterns, etc. may be mixed. Some customers would not tolerate too-intrusive a network, whereas others will complain that is too dumb for their expectations.
Which are the technical challenges associated to this? Let's explore it in a bit more detail.