Tuesday, September 16, 2008

mobility enabling media-CRM, media-ERP

Today, with good 3G coverage, acceptable average bandwidths, and media-enabled mid tiers devices the time of ambition generating valuable use cases for mobility arrives.
Till now mobile ERP is understood as PDA's sending data (task reporting, sales orders, etc) and mobile CRM is understood as the WAP channel for m-banking or the "maximum" the videoportal.
It is not enough.
Regarding CRM, multimodality delivers usability to make m-channels as popular as e-channels (i.e: banking), combinational services as videoshare could provide better quality videoportals ans saving the uplink video perhaps the sender does not want to send. A new way of carrying voice as half duplex VoIP, the push to talk could be very cost effective to deploy CRM quick interactions. We work on that.
Regarding ERP, huge ERP providers, bit IT companies, as IBM, Accenture, CapGemini, Everis, Atos and ERP SW leaders as SAP may see the opportunity of including media, as the most realistic way of reporting and proccess documentation. VideoShare, PTT, combined with LBS, will help companies to decrease the cost of full reporting of activities, further data analyzing of how the tasks are doing, and how they can be improved. In the field is difficult to stop and type, but it is easy talk, and the ASR doing the job of translating to text.
Now, the proper enablers for CRM and ERP revolution are here, the challenge is ENVISIONING the opportunities of win-win-win (carriers-service_providers/Companies/final_users).

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