WIMS 2.0 is a recent initiative promoted by Telefonica trying to converge WEB 2.0 concepts with the new carrier enablers coming with IMS (IP Multimedia Subsystem). Solaiemes joined the initial partner list of this initiative from the begining. This Telefonica initiative is a very good move to boost mobile services and increase the mobile data users.
Solaiemes vision matches the final goals of WIMS 2.0 Manifesto. We believe walled-garden is not a valid model to take profit (consumer, MNO, service provider) of all the cellular networks can offer, but the bit pice aproach is ok for personal computing but it lack of the needed usability when we are talking about mobile devices, and succesful services should be addressed to mass market with heterogeneus device types.
We believe in network capabilities and common device features to deliver compelling user experiences, and to reduce adoption curve lengths of new services. In spite of IMS adoption is being carried very slowly, IMS and their associated initial services as PTT, VideoShare, Presence, will be enabling a common interface wide range of services.
If we analyze properly the reasons of SMS unexpected huge success, perhaps the main reasons are:
- common interface, you can do a lot of things (message a friend, tele-vote, sending message to be inserted in TV program, buying ringtones, ok to banking operations...)
- supported in all devices, then all services have initially all population as possible target user.
- device suppliers had realized of SMS importance and simplified the user interface, (Shorcuts to compose, iTap, etc).
We are happy to cooperate inside WIMS 2.0 with other partners as Alcatel-Lucent, Unkasoft, UPM and Kimia helping to make feasible new concepts of Mobility.