Monday, March 1, 2010

Key for success of RCS.

After "evangelizing" posts about RCS technology, own product portfolio explanation and demos, and finally, last week reflections on MWC RCS Seminar, we would like to add our view about key factors to make RCS a huge success and a new way of conceive mobility & unified communications.
The key advantadge of RCS is a type of "SMS enabler", only 1 experience to be learnt, very different use cases to be available using the service, all carriers, all devices compatible. This is the right way to address to the masses, not only geeks of smartphone owners.
On the other hand, unfortunately we are at the beginning of "all carriers, all devices, lots of services using RCS as door". Carriers start trialing RCS, and luckily with a good approach, including interoperability as part of trials (the 3 top carriers in France and Telefonica and Orange in Spain). run faster...there are a key few points:

a) Affordable core for small carriers, MVNO's and even servive providers trying to offer RCS using agnostic data connectivity. The good new here comes from Acme Packet, launching their new product Net-Net SIP Multimedia-Xpress

b) All devices. The good news come from Genaker with their J2ME RCS Client to enable the boost of RCS service usage before native clients arrive. (It won the RCS Innovation devChallenge).

c) Lots of services on top. The good news here come from us !!! The Solaiemes RCS Solution Gateway, is designed to create services on top of RCS being "content buddies" with no telco experience, the idea is merge internet & telco space, and our platform enablers the service creation based on APIs, being fully interoperated with telco IMS core to create fully compliant content buddies.

Then, even smaller innovative MVNOs looking to differentiate with compelling services, carriers looking for affordable service testing can save time to validate the service, and give a chance to the ecosystem to think about solutions, as it happened with SMS in the past...
And finally, let us remember how we finish our latest post, because it is the key to understand the battler, apps vs services...Devices apps could be the Ferraris, but the real success is the Ford-T, providing a nice experience everybody can afford in terms of cost & usability.

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