Monday, April 18, 2011

Review of IMS World Forum 2011

Last week in Barcelona took place the 8th IMS World Forum (by Informa Telecom&Media). It was quite impressive how the number of delegates, speakers and sponsors were up from previous editions and most important, now optimism regarding IMS future was present.
All keynotes and panels were very interesting, and both carriers and suppliers took about present and future strategies and current deployments. Also the analysts have a leading role trying to get the most of possible info to be discussed. As a summary, the key points that in our opinion are the key takeaways are:

  • Finally IMS "is happening".
  • LTE and RCS-e seem to be the key enablers
  • There are appearing simplified IMS "cores" to make easy and affordable the IMS.
  • The business models are converging and at the same way that OTT's are being in some way "telcos", telcos must become soon in some ways "OTT's".  IMS should be the technological base of a Telco-OTT style. This was our point in the 2 panels we participated.
  • Carriers are starting to test some OTT models, Telefonica acquisition of local social network Tuenti, and launching an associated MVNO could be a good example. Still to see how to integrate telco technology to make better the OTT delivery.
  • Very interesting strategies explained by Verizon Wireless (US) & Rogers (Canada).

The exhibitors booths showcase their IMS architecture, and yes, it seems now it is happening. Particulary interesting the SMX product by Acme Packet, a cost-effective IMS architecture to allow whatever type of service provider to enable IMS services as VoIP & RCS-e. RCS-e could be enabled with SMX without the need of Instant Messaging server if the carrier prefers to launch without chat 1-to-many and store&forward features. A good trade off then.

And last, we hope to see IMS and their key enablers launchs very soon in many places, and of course we are eager to participate, remember our RCS Open&Ubiquitous trial as a Service :-)

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