Tuesday, July 26, 2011

Is RCS-e too late & too little? Our views.

Just read an interesting article from Strategy Analysis we would like to explain our views about the hype of mobile messaging and the competition between OTT & Telco approaches.

New OTT messaging market is getting hot, Whatsapp, Thrutu, Google Huddle, Apple iMessage and others are great and will help RCS-e to succeed once launched. Till now, big telcos acting did not want to cannibalize SMS setting up their own messaging alternatives with probably less revenue. But today, most of them are realizing that auto-cannibalization is better than being devoured by others.
Current OTT messaging alternatives on mobile, such as Whatsapp and soon iMessage and Google Huddle, are getting people used to see IM as their phonebook or phonebook alike. RCS-e can allow carriers to surf that wave to their advantage. RCS-e is arriving perhaps late but with nice assets:

- Carriers can get manufacturers to include RCS-e (messaging) client in mid, and even low, device tiers.
- Interoperability, use the IM with the same reliability than SMS: the IM will arrive whatever carrier is serving your contact.
- In many countries telcos are required to know real customer identities. Carrier-based IM can then be used to facilitate and intermediate transactions, especially interesting in countries where banking access is basically done through the mobile phone.
- Telco API's to easily create person to solution use cases, that can be accessed through phonebook entries. It may replicate the success of SMS for VAS: once the use of SMS is learnt, it is the same to send an SMS to a person than to a service (sms-to-tv, buy ringtones, voting, etc).
- RCS-e VideoShare is a very powerful feature to be used as tool for live streaming or multimedia user generated content, competing with advantages over current closed OTT solutions.
- Also, telcos can offer RCS-e as ubiquitous access, offering clients for screens where perhaps the connectivity is not theirs (i.e: a Widget capable TV connected to another telco DSL).

RCS-e is not only about personal messaging but a service enabler, and even, RCS-e and OTT offering may co-exist and be complementary in delighting the user/customers, then not too late nor too little.
Your views?

Friday, July 15, 2011

Solaiemes launches a new site explaining our RCS-e portfolio

We just launched a new company site focused in the RCS-e portfolio aiming to allow to undertand our proposition for RCS-e in 20 minutes combining short introductory texts and videos.
We explain our 5 RCS-e platforms to help carriers to offer more than a new messaging player but a powerful enabler of value added services, alternative to apps and mobile browsing.
also accessible as

Tuesday, July 12, 2011

Solaiemes opens RCS-e VideoShare to internet use cases with LiveServe product

We are proud of the adaptation of our first product (LiveServe) to RCS-e to help telcos and ecosystem to build compelling use cases using telco features as communication enablers for 3rd party solutions.
The LiveServe RCS-e media server combined with the RCS-e Solution Gateway API's allow to create use cases as the below example, a live video streaming site created on blogger. No app needed in the mobile, no changes required in the core network, and soon, available in mid tier deviced powering RCS-e native clients. The power of real multimedia from your phonebook.

Feedback welcomed :-)